Creative
Marketing
Digital content produces brand recall, which increases engagement, leading to sales.
And isn’t that your company’s main goal after all?
The Customer Journey
Discovery
Potential customer comes into contact with your company’s content and brand. This stage is obviously critical.
Engagement
Potential customer interacts with your business. Online or in-store, they learn about you, they forget, they’re exposed again.
Conversion
After researching or via continuous exposure, the potential customer becomes a one-time purchaser.
Brand Evangelist
It’s all about the reward. What connects & drives them back until they become a true customer? We can help.
Digital Content Marketing
Content Marketing is how a brand or business creates and delivers specialized and targeted digital content to attract and retain customers. Using digital content marketing is essential to positioning your brand as a credible product or service and, ultimately, creating sales for your business. Just like an ‘in-house’ marketing department, we will work with you to create a content marketing schedule and then follow through with it. We learn what your business needs are, who your target audience is, create the content, and finally – deliver it. All for far less than hiring an ‘in-house’ content marketing department.
CONTENT CREATION
We specialize in telling your business’ story. Showing what makes you unique and creating the numerous types of content needed to convey that message.
VIDEO PRODUCTION
Our priority is video. Video production is the most powerful tool you can use to connect your business to your target audience. We have a full service video production crew ready to help visualize your story and generate customers. Learn more here.
EMAIL MARKETING
Email is a powerful tool to share conversion content with potential customers and also for staying connected to your existing customers and retaining brand loyalty. Our decades of marketing experience helps us create and schedule email campaigns designed to fit your needs and generate sales.
WEB DESIGN
So where does all of this digital content live? On your company’s website. Having a professional web presence is crucial to creating brand loyalty and allowing your customers to connect with you online. Our professional web designers can develop a web site from scratch that showcases your brand visually and creatively like never before. Learn more here.
Social Media Management
Social media is one of the fastest expanding markets in the world today. 70% of the U.S. population has at least one social media profile. While the average social media user maintains FIVE ACCOUNTS. (Statistica) That means that almost every single one of your potential customers out there are targetable through social media. You could be missing out on a huge opportunity for your business by not putting the appropriate emphasis and attention into your social media marketing strategy. We can help.
LACK OF TIME
The #1 reason why companies don’t maintain the correct social media presence is simple: no time. Owning and operating a small business can be exhausting. And the last thing anyone ever has time for at the end of the day is coordinating social media strategy across countless platforms. This is where we can help. We will work with you to create a schedule and strategy – then we handle the rest. Leaving you time to focus on the most important thing – your business.
SOCIAL MEDIA STRATEGY
True social media marketing is more than just posting pictures to Facebook. You have to create specific plan of how you’re going to attract and retain new customers. This is where we can help. We learn your business’ needs and create a strategy and schedule of social media content.
CONTENT CREATION
Having a strategy and a plan of what you’re going to do with social media to generate more sales is one thing, but how are you going to create all of the content you need to sustain this social media presence? This is where we can help. We are you solution to an ‘in-house’ marketing agency. We create the strategy AND the content for a fraction of the cost of hiring even a part time employee.
YOUR OWN MARKETING AGENCY
We know that hiring a single employee to oversee your company’s marketing can be expensive, let alone hiring an entire marketing agency. But for less than the cost of hiring even a part-time employee you can have a full service digital content marketing agency at your fingertips. We would love to sit down with you and talk about how Summerhill Digital could help you.
Marketing Strategy
Marketing agencies offer their clients services for improving exposure, improving image, and helping to increase revenue. Marketing agencies themselves can improve their own image to potential clients with a well-designed website that provides a positive user experience for potential clients. Marketing agencies offer their clients services for improving exposure, improving image, and helping to increase revenue. Marketing agencies themselves can improve their own image to potential clients with a well-designed website that provides a positive user experience for potential clients.
Audience Targeting
The first step of any marketing strategy is audience targeting and market analysis. We need to learn who your ideal customer base is, how to target them directly, and what kind of content and strategy is going to be the most effective in converting them to customers.. This is the proven foundation where all marketing campaigns must begin.
Goal Oriented
The #1 reason that marketing campaigns, especially in small businesses, fail is because of lack of follow through and commitment. This is due to lack of goal setting. Marketing your business is an ever changing process and the only way to stay on track is to plan specific goals for you to achieve. We can not only help create these goals, we can help you get there.
SMALL BUSINESS ORIENTED
We are a small business – designed to help other small businesses. We know the problems and obstacles that are unique to the small business world and know how to help you overcome them. Don’t imitate the corporate guys, create your own story.
CUSTOMER JOURNEY
Every one of your potential customers goes through a cyclical path from unaware of your business to a loyal brand advocate. We need to learn what your business’ unique customer journey is to help guide each potential sale through the process to ultimate brand loyalty.